April 1, 2026

We've been listening. And after months of customer feedback, we've realized something uncomfortable: two products just aren't enough.

You wanted more steps. You wanted more bottles. You wanted a bathroom shelf that requires structural engineering. So today, we're thrilled to announce our biggest launch ever.

Introducing MaxLayer™ by UNTAM3D: 47 Products. 47 Steps. 47 Minutes Every Morning.

We went back to the lab. We told our formulators to take every single ingredient in our sunscreen and serum and give each one its own bottle. Because why should ceramides and phospholipids share space? They deserve their own moment.

Here's the full MaxLayer™ AM Routine:

1. Pre-Cleanse Mist (to prep your face for the cleanser)
2. First Cleanser (oil-based, obviously)
3. Second Cleanser (foam-based, because one isn't enough)
4. Post-Cleanse Balancing Toner
5. Pre-Toner Essence
6. First Essence
7. Second Essence (the first one gets lonely)
8. Hydrating Ampoule
9. Ceramide Concentrate — Left Cheek Only
10. Ceramide Concentrate — Right Cheek Only
11. Forehead-Specific Antioxidant Mist
12. Chin & Jawline Barrier Repair Gel
13. Phospholipid Infusion Layer
14. Glycerin Dew Drops (apply in a clockwise spiral)
15. Niacinamide Pre-Serum
16. Niacinamide Serum
17. Niacinamide Post-Serum Sealant
18. Vitamin C Activating Mist
19. 3-Minute Waiting Period Meditation Candle (sold separately, ₹2,499)
20. Marine Antioxidant Complex
21. Blue Light Defense Pre-Layer
22. Infrared Shield Concentrate
23. Environmental Stress Buffer
24. Pre-Moisturizer Hydrating Gel
25. Moisturizer (lightweight)
26. Moisturizer (medium weight, for the T-zone)
27. Moisturizer (heavy, for under-eye only)
28. Barrier Lock-In Cream
29. Pre-SPF Primer Mist
30. SPF Layer One (UVB focused)
31. SPF Layer Two (UVA focused)
32. SPF Layer Three (blue light focused)
33. SPF Layer Four (infrared focused)
34. SPF Setting Spray
35. Post-SPF Glow Mist

That's just the AM routine. The PM routine adds 12 more steps including our Retinol Micro-Dosing Pipette (one drop per pore) and the Overnight Ceramide Sleeping Mask for Individual Skin Cells.

Pricing That Matches the Ambition

The full MaxLayer™ collection retails at ₹1,47,000 — because your skin deserves a routine that costs more than your rent.

We're also launching:

• MaxLayer™ Bathroom Shelf Extension Kit — ₹8,999 (IKEA partnership, naturally)
• MaxLayer™ Morning Alarm — wakes you up at 3:47 AM so you have time to finish before work
• MaxLayer™ Relationship Counselor Subscription — because your partner WILL have questions about why you're in the bathroom for 47 minutes

What Our Beta Testers Said

"I've never been late to work this consistently. But my pores have never been this confused either." — Anonymous Beta Tester

"I started the AM routine on Monday. It's now Wednesday. I'm still on step 26." — Another Anonymous Beta Tester

"My skin actually got worse, but I've never felt more committed to something in my life." — Beta Tester #3

Wait. Read This Part.

...

...

You're still here?

Good.

Happy April Fool's Day. 🎉

None of this is real. MaxLayer™ doesn't exist. The 3:47 AM alarm doesn't exist. The per-pore retinol pipette definitely doesn't exist (though honestly, give the beauty industry a few years).

But here's what IS real: the skincare industry actually wants you to believe you need 10, 15, 20 steps. Because more steps = more products = more money spent.

That's the real joke. And millions of people fall for it every single day — not just on April 1st.

The Truth We Actually Stand By

We built UNTAM3D around one conviction: you don't need more products. You need better architecture.

Our Broad Spectrum Sunscreen SPF 50+ PA+++ replaces your hydrating serum, antioxidant serum, moisturizer, primer, AND sunscreen. Five products. One bottle. Under 30 seconds.

Our 0.15% Retinol + Kakadu Plum Face Serum replaces your toner, essence, brightening serum, anti-aging serum, AND night cream. Five more products. One more bottle. Done.

Ten steps became two. Performance stayed intact. Time came back to you.

So while you'll never find a 47-step routine from us, you will find something that 47-step routines can't deliver: results without the ritual.

That's not a prank. That's a promise.

Start with the Sunscreen That Replaces 5 Products →

Frequently Asked Questions

Is the MaxLayer™ Collection real?

No. It's our April Fool's Day prank. UNTAM3D is built on the exact opposite philosophy — replacing multi-step routines with just 2 intelligent products that do the work of 10.

Do I really only need 2 skincare products?

For most people, yes. A well-formulated sunscreen for day and a retinol-based serum for night covers protection, hydration, barrier repair, anti-aging, and brightening. That's what UNTAM3D delivers.

Why do skincare brands push multi-step routines?

More steps means more products sold. It's a business model, not a skin health strategy. Research actually shows that overloading your skin with too many actives can compromise your skin barrier and cause irritation, breakouts, and sensitivity.

What makes UNTAM3D different from other minimalist skincare brands?

Most "minimalist" brands still sell 15-20 products — they just market them as simple. UNTAM3D literally sells 2 products that replace 10 steps. Our sunscreen is formulated with ceramides, phospholipids, and marine antioxidants so it functions as your hydrating serum, moisturizer, primer, antioxidant layer, AND SPF in one.

Is this post an ad?

It started as a joke and ended with the truth. If that's an ad, then yes. But we'd rather call it honesty with comedic timing.