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Breaking Barriers, Building Empires

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Breaking Barriers, Building Empires: How Women Entrepreneurs Are Rewriting the D2C Playbook

Kasturi Banerjee and Shaonie Maitra, Founder, UNTAM3D, adds, “Building a D2C brand meant tackling everything —formulation, consumer trust, and disrupting long-standing skincare habits. Convincing people that one high-performance formula can replace a multi-step regimen took education, testimonials, and relentless storytelling.”

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UNTAM3D In The Spotlight

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Featured in leading newspapers and magazines, our insights bring you the latest in skincare innovation. Discover expert articles, media highlights, and trusted recommendations straight from the world of UNTAM3D.

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For decades, Indian businesses have been built on names like Sons & Sons, Sons & Grandsons etc--enterprises designed for the next generation of men to take over. But what happens when two daughters, alongside their father, decide to create something entirely new?

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This Women's Day, Kasturi and Shaonie are making their mark--not by carrying forward an inherited legacy, but by building one from the ground up with their father Siba Prasad Maitra's firm guidance.

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The Origin Story:

Skincare without any Drama. Two overwhelmed sisters endless journey through skincare routines, found themselves struggling with two major problems :

1. Lack of time (or interest) to religiously follow AM/PM skincare rituals.

2. Stocked-up products that expired untouched--because they were always waiting for that one fine day to finally follow every step, a day that never came!

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It was time to change the way skincare worked. So, along with their father, a pharmaceutical expert, they co-founded UNTAM3D a skincare and hair-care line that doesn't demand routines or penalize users for skipping steps.

UNTAM3D challenges the notion that skincare needs to be time-consuming to be effective.
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